For more than a decade, Studio 23 channel became a partner in watching sports for local televiewers in the Philippines.
STUDIO 23 also has its own sports milestones. In July 2000, the 63rd Season of theUAAP premiered on STUDIO 23. Streamers were put up around town, and a street partyat the Ayala Center featured band performances from famous alumni of the participatingschools. In June 2002, the National Collegiate Athletic Association or NCAA's 78thSeason aired on STUDIO 23. In November 2003, STUDIO 23 had another sportsmilestone as it premiered the PBL. Over the last 17 years, Studio 23 has grown in scope and programming. Thenetwork broadened its profile from upscale to the more demographically desirable youthmarket with urban skew. The network has 16-35 age demo as its core market and it isknown for its top notch programming, hip image, innovative promotions and trend-setting on-ground activities, complemented by the KABARKADA campaign launch in2004, which was re-enforced further in 2007 to target the more elusive and difficult tocapture young adult progressives
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